Under Armour


Offering cushioning and stability for optimal comfort so you can concentrate on making that perfect shot.

In 2006, Under Armour set its sights on dressing the athlete from head to toe. A new campaign, Click-Clack® launched the brand into the footwear business through the introduction of its first line of football cleats and the Brand captured a 23% share of the market in just the first year. On the heels of this enormous success, the Brand expanded its cleat business to include baseball, softball and lacrosse cleats. In 2008, after nearly 12 years of providing technically advanced performance accessories and apparel, and less than two years removed from its foray into cleated footwear, Under Armour revealed its highly anticipated line of performance trainers marking its official entry into the athletic footwear market.